{"id":453,"date":"2025-07-07T14:35:17","date_gmt":"2025-07-07T14:35:17","guid":{"rendered":"https:\/\/goldenway.liveblog365.com\/?p=453"},"modified":"2025-07-07T14:35:19","modified_gmt":"2025-07-07T14:35:19","slug":"tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh","status":"publish","type":"post","link":"https:\/\/goldenway.ai\/en\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\/","title":{"rendered":"T\u00c1C \u0110\u1ed8NG C\u1ee6A QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI \u0110\u1ebeN H\u00c0NH VI NG\u01af\u1edcI TI\u00caU D\u00d9NG TRONG B\u1ed0I C\u1ea2NH \u0110\u00d4 TH\u1eca H\u00d3A NHANH"},"content":{"rendered":"<p>Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (Out-of-Home, vi\u1ebft t\u1eaft: OOH) l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng l\u00e2u \u0111\u1eddi v\u00e0 b\u1ec1n b\u1ec9 nh\u1ea5t trong l\u1ecbch s\u1eed ng\u00e0nh qu\u1ea3ng c\u00e1o. Trong b\u1ed1i c\u1ea3nh \u0111\u00f4 th\u1ecb h\u00f3a \u0111ang di\u1ec5n ra m\u1ea1nh m\u1ebd t\u1ea1i c\u00e1c qu\u1ed1c gia \u0111ang ph\u00e1t tri\u1ec3n nh\u01b0 Vi\u1ec7t Nam, kh\u00f4ng gian \u0111\u00f4 th\u1ecb tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n t\u1ea5t y\u1ebfu trong tr\u1ea3i nghi\u1ec7m s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi d\u00e2n.&nbsp;<\/p>\n\n\n\n<p>Vi\u1ec7c di chuy\u1ec3n, sinh ho\u1ea1t v\u00e0 ti\u1ebfp c\u1eadn th\u00f4ng tin t\u1ea1i kh\u00f4ng gian c\u00f4ng c\u1ed9ng khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1edf th\u00e0nh \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp x\u00fac th\u01b0\u1eddng xuy\u00ean v\u1edbi h\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi. Do \u0111\u00f3, qu\u1ea3ng c\u00e1o OOH kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u01a1n thu\u1ea7n, m\u00e0 c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ecbnh h\u00ecnh th\u00f3i quen, c\u1ea3m x\u00fac v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng trong x\u00e3 h\u1ed9i hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<p>1.T\u1ed4NG QUAN V\u1ec0 QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI V\u00c0 \u0110\u00d4 TH\u1eca H\u00d3A T\u1ea0I VI\u1ec6T NAM&nbsp;<\/p>\n\n\n\n<p>1.1. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a \u0111\u00f4 th\u1ecb h\u00f3a<\/p>\n\n\n\n<p>Theo T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea Vi\u1ec7t Nam, \u0111\u1ebfn n\u0103m 2024, t\u1ef7 l\u1ec7 \u0111\u00f4 th\u1ecb h\u00f3a t\u1ea1i Vi\u1ec7t Nam \u0111\u1ea1t x\u1ea5p x\u1ec9 41,7% t\u0103ng \u0111\u00e1ng k\u1ec3 so v\u1edbi 30% v\u00e0o n\u0103m 2009. T\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 TP. H\u1ed3 Ch\u00ed Minh, H\u00e0 N\u1ed9i, \u0110\u00e0 N\u1eb5ng, t\u1ed1c \u0111\u1ed9 \u0111\u00f4 th\u1ecb h\u00f3a k\u00e9o theo s\u1ef1 m\u1edf r\u1ed9ng nhanh ch\u00f3ng c\u1ee7a h\u1ea1 t\u1ea7ng giao th\u00f4ng, khu d\u00e2n c\u01b0 v\u00e0 c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i \u2013 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi.&nbsp;<\/p>\n\n\n\n<p>1.2. Y\u1ebfu t\u1ed1 b\u1ed1i c\u1ea3nh \u0111\u00f4 th\u1ecb<\/p>\n\n\n\n<p>Trong m\u00f4i tr\u01b0\u1eddng \u0111\u00f4 th\u1ecb, OOH v\u00e0 Digital OOH c\u00f3 l\u1ee3i th\u1ebf t\u1ef1 nhi\u00ean nh\u1edd l\u01b0u l\u01b0\u1ee3ng ng\u01b0\u1eddi qua l\u1ea1i cao, th\u1eddi gian ti\u1ebfp x\u00fac ng\u1eafn nh\u01b0ng l\u1eb7p l\u1ea1i li\u00ean t\u1ee5c. Nh\u1eefng \u0111i\u1ec3m \u0111\u1eb7t qu\u1ea3ng c\u00e1o t\u1ea1i c\u00e1c n\u00fat giao trung t\u00e2m, v\u00f2ng xoay l\u1edbn, c\u1eeda ng\u00f5 s\u00e2n bay hay ph\u1ed1 \u0111i b\u1ed9\u2026 \u0111\u1ec1u s\u1edf h\u1eefu kh\u1ea3 n\u0103ng g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh v\u00e0 l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/goldsungroup.com.vn\/wp-content\/uploads\/2025\/05\/1.png\" alt=\"\" class=\"wp-image-11099\"\/><\/figure>\n\n\n\n<p><em>M\u00e0n LED c\u1ee7a Goldsun Media t\u1ea1i s\u00e2n bay<\/em><\/p>\n\n\n\n<p>V\u00ed d\u1ee5, m\u00e0n h\u00ecnh LED t\u1ea1i t\u00f2a nh\u00e0 TTTM City HUB \u2013 TP. Vinh (do Goldsun Media tri\u1ec3n khai) \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u1ea1i ng\u00e3 6 trung t\u00e2m \u2013 giao \u0111i\u1ec3m c\u1ee7a c\u00e1c tuy\u1ebfn \u0111\u01b0\u1eddng l\u1edbn L\u00ea H\u1ed3ng Phong, Minh Khai, H\u1ed3ng B\u00e0ng v\u00e0 Kim \u0110\u1ed3ng \u2013 l\u00e0 m\u1ed9t v\u1ecb tr\u00ed \u0111i\u1ec3n h\u00ecnh v\u1ec1 kh\u1ea3 n\u0103ng thu h\u00fat \u00e1nh nh\u00ecn v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i khu v\u1ef1c \u0111\u00f4 th\u1ecb c\u1ea5p t\u1ec9nh.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/goldsungroup.com.vn\/wp-content\/uploads\/2025\/05\/2.png\" alt=\"\" class=\"wp-image-11100\"\/><\/figure>\n\n\n\n<p><em>M\u00e0n LED c\u1ee7a Goldsun Media t\u1ea1i t\u00f2a nh\u00e0 TTTM City HUB, TP.Vinh<\/em><\/p>\n\n\n\n<p>1.3. Th\u1ef1c tr\u1ea1ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/p>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi Vi\u1ec7t Nam \u0111ang chi\u1ebfm kho\u1ea3ng 3,8 \u2013 4 % t\u1ed5ng chi ti\u00eau qu\u1ea3ng c\u00e1o to\u00e0n ng\u00e0nh, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng kho\u1ea3ng 800 \u2013 900 tri\u1ec7u USD theo th\u1ed1ng k\u00ea c\u1ee7a Statista (2023). C\u00e1c h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn bao g\u1ed3m billboard, pano t\u1ea5m l\u1edbn, m\u00e0n h\u00ecnh LED\/LCD t\u1ea1i c\u00e1c n\u00fat giao th\u00f4ng, t\u00f2a nh\u00e0 th\u01b0\u01a1ng m\u1ea1i v\u00e0 s\u00e2n bay.<\/p>\n\n\n\n<p>Goldsun Media, m\u1ed9t doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng h\u01a1n 30 n\u0103m trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o OOH v\u00e0 DOOH, hi\u1ec7n \u0111ang v\u1eadn h\u00e0nh h\u00e0ng tr\u0103m v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m chi\u1ebfn l\u01b0\u1ee3c tr\u00ean to\u00e0n qu\u1ed1c. Vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 LED t\u1eeb P6 \u0111\u1ebfn P4 c\u00f9ng kh\u1ea3 n\u0103ng \u0111\u1ed3ng b\u1ed9 h\u00f3a h\u1ec7 th\u1ed1ng m\u00e0n h\u00ecnh \u0111\u01b0\u1ee3c xem l\u00e0 b\u01b0\u1edbc ti\u1ebfn quan tr\u1ecdng trong vi\u1ec7c n\u00e2ng cao hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn th\u1ecb gi\u00e1c.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/goldsungroup.com.vn\/wp-content\/uploads\/2025\/05\/3.png\" alt=\"\" class=\"wp-image-11101\"\/><\/figure>\n\n\n\n<p><em>M\u00e0n LED l\u1edbn nh\u1ea5t c\u1ee7a Goldsun Media s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 P4 t\u1ea1i t\u00f2a nh\u00e0 115 Sunwah, Ph\u1ed1 \u0111i b\u1ed9 Nguy\u1ec5n Hu\u1ec7, TP. H\u1ed3 Ch\u00ed Minh<\/em><\/p>\n\n\n\n<p>2.T\u00c1C \u0110\u1ed8NG C\u1ee6A QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI \u0110\u1ebeN H\u00c0NH VI TI\u00caU D\u00d9NG<\/p>\n\n\n\n<p>2.1. M\u1ee9c \u0111\u1ed9 ch\u00fa \u00fd v\u00e0 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 m\u1ed9t d\u1ea1ng qu\u1ea3ng c\u00e1o \u201cm\u01b0a d\u1ea7m th\u1ea5m l\u00e2u\u201d, d\u1eabu n\u1eafng hay m\u01b0a, \u0111\u00eam hay ng\u00e0y, bi\u1ec3n qu\u1ea3ng c\u00e1o \u1ea5y v\u1eabn mi\u1ec7t m\u00e0i \u0111\u1ee9ng \u1edf ng\u00e3 t\u01b0 \u0111\u01b0\u1eddng, tr\u00ean c\u00e1c t\u00f2a cao \u1ed1c\u2026 D\u1ea7n d\u1ea7n, h\u00ecnh \u1ea3nh v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng s\u1ebd h\u1eb1n s\u00e2u v\u00e0o trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua nhi\u1ec1u l\u1ea7n xu\u1ea5t hi\u1ec7n, gi\u00fap kh\u00e1ch h\u00e0ng ghi nh\u1edb m\u1ed9t c\u00e1ch th\u1ee5 \u0111\u1ed9ng. B\u1edfi qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111\u1ed9c \u0111\u00e1o \u1edf ch\u1ed7, ch\u00fang ta kh\u00f4ng th\u1ec3 t\u1eaft, ch\u1eb7n hay b\u1ecf qua ch\u00fang.<\/p>\n\n\n\n<p>Theo kh\u1ea3o s\u00e1t c\u1ee7a M\u1ef9, g\u1ea7n ba trong s\u1ed1 b\u1ed1n ng\u01b0\u1eddi l\u00e1i xe tr\u1ea3 l\u1eddi m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t cho bi\u1ebft, h\u1ecd c\u00f3 th\u00f3i quen xem c\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o khi \u0111ang l\u00e1i xe tr\u00ean \u0111\u01b0\u1eddng. M\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft h\u1ecd \u201cr\u1ea5t quan t\u00e2m\u201d \u0111\u1ebfn nh\u1eefng b\u1ea3ng qu\u1ea3ng c\u00e1o \u0111\u00f3.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/goldsungroup.com.vn\/wp-content\/uploads\/2025\/05\/vi-sao-quang-cao-ooh-van-duoc-ua-chuong-du-kho-do-luong-2.jpg\" alt=\"\" class=\"wp-image-11102\"\/><\/figure>\n\n\n\n<p>Theo m\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c c\u1ee7a Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o Ngo\u00e0i tr\u1eddi c\u1ee7a Hoa K\u1ef3 v\u00e0 Morning Consult, 88% ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00fa \u00fd \u0111\u1ebfn qu\u1ea3ng c\u00e1o OOH trong kho\u1ea3ng th\u1eddi gian 60 ng\u00e0y, g\u1ea7n 8 tr\u00ean 10 ng\u01b0\u1eddi \u0111\u00e3 h\u00e0nh \u0111\u1ed9ng. C\u00e1c h\u00e0nh \u0111\u1ed9ng h\u1ecd th\u1ef1c hi\u1ec7n bao g\u1ed3m s\u1eed d\u1ee5ng t\u00ecm ki\u1ebfm \u0111\u1ec3 tra c\u1ee9u th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u (44%), xem ch\u01b0\u01a1ng tr\u00ecnh TV (41%) v\u00e0 truy c\u1eadp trang web ho\u1eb7c trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a nh\u00e0 qu\u1ea3ng c\u00e1o (29%).<\/p>\n\n\n\n<p>Kh\u1ea3o s\u00e1t c\u1ee7a Posterscope v\u1ec1 OCS (Out of Home Consumer Survey) c\u0169ng ch\u1ec9 ra 11% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 mua h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng\/ si\u00eau th\u1ecb\/ nh\u00e0 h\u00e0ng ho\u1eb7c r\u1ea1p chi\u1ebfu phim trong 7 ng\u00e0y sau khi xem qu\u1ea3ng c\u00e1o OOH.<\/p>\n\n\n\n<p>2.2. T\u00e1c \u0111\u1ed9ng c\u1ee7a c\u1ee7a qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00ean h\u00e0nh vi mua s\u1eafm online<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 t\u1ef7 l\u1ec7 mua s\u1eafm ngay t\u1ea1i c\u1eeda h\u00e0ng v\u1eabn chi\u1ebfm 83% trong ho\u1ea1t \u0111\u1ed9ng b\u00e1n l\u1ebb, th\u1ebf nh\u01b0ng c\u00e0ng ng\u00e0y vi\u1ec7c mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u00e0ng t\u0103ng l\u00ean \u0111\u1ec1u \u0111\u1eb7n, ng\u01b0\u1eddi ta kh\u00f4ng ng\u1eebng n\u00f3i v\u1ec1 vi\u1ec7c mua s\u1eafm Online khi ph\u00e2n t\u00edch h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Nh\u01b0ng vai tr\u00f2 c\u1ee7a OOH v\u00e0 DOOH trong m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn l\u00e0 g\u00ec? C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 OOH v\u00e0 DOOH t\u1ea1o \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn h\u00e0nh vi t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u00f4i tr\u01b0\u1eddng internet.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/goldsungroup.com.vn\/wp-content\/uploads\/2025\/05\/Qcao3_1522981672-1.jpg\" alt=\"\" class=\"wp-image-11105\"\/><\/figure>\n\n\n\n<p><em>Ngu\u1ed3n: V\u0103n ph\u00f2ng Th\u1ed1ng k\u00ea Qu\u1ed1c gia M\u1ef9.<\/em><\/p>\n\n\n\n<p>Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a JCDecaux France, OOH \u0111\u00e3 g\u00f3p ph\u1ea7n trong vi\u1ec7c gia t\u0103ng 12% l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website. H\u01a1n th\u1ebf n\u1eefa n\u1eefa, Kh\u1ea3o s\u00e1t \u1ea2nh h\u01b0\u1edfng c\u1ee7a OOH tr\u00ean m\u00f4i tr\u01b0\u1eddng Online (OOH Online Activation Survey) c\u1ee7a Nielsen v\u00e0 OAAA (Hi\u1ec7p h\u1ed9i qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u1edf M\u1ef9) c\u0169ng cho th\u1ea5y r\u1eb1ng OOH mang l\u1ea1i nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i h\u01a1n so v\u1edbi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng kh\u00e1c (nh\u01b0 TV, radio v\u00e0 b\u00e1o \/ t\u1ea1p ch\u00ed).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/goldsungroup.com.vn\/wp-content\/uploads\/2025\/05\/Qcao4_1522981682-1.jpg\" alt=\"\" class=\"wp-image-11106\"\/><\/figure>\n\n\n\n<p><em>Ngu\u1ed3n: Nielsen OOH Online Activation Survey.<\/em><\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111ang ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 trong h\u1ec7 sinh th\u00e1i truy\u1ec1n th\u00f4ng \u0111\u00f4 th\u1ecb. Trong b\u1ed1i c\u1ea3nh \u0111\u00f4 th\u1ecb h\u00f3a nhanh, h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf nh\u1eefng \u0111i\u1ec3m ch\u1ea1m c\u00f4ng ngh\u1ec7 hi\u1ec7u qu\u1ea3, m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m th\u1ecb gi\u00e1c \u0111\u1eb7c tr\u01b0ng cho c\u00e1c th\u00e0nh ph\u1ed1 hi\u1ec7n \u0111\u1ea1i. K\u1ebft h\u1ee3p gi\u1eefa c\u00f4ng ngh\u1ec7 \u2013 s\u00e1ng t\u1ea1o \u2013 v\u1ecb tr\u00ed chi\u1ebfn l\u01b0\u1ee3c, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi t\u1ea1i Vi\u1ec7t Nam v\u1eabn l\u00e0 m\u1ed9t m\u1ea3nh \u0111\u1ea5t \u0111\u1ea7y ti\u1ec1m n\u0103ng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bi\u1ebft c\u00e1ch n\u1eafm b\u1eaft \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 kh\u00f4ng gian.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (Out-of-Home, vi\u1ebft t\u1eaft: OOH) l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng l\u00e2u \u0111\u1eddi v\u00e0 b\u1ec1n b\u1ec9 nh\u1ea5t trong l\u1ecbch s\u1eed ng\u00e0nh qu\u1ea3ng c\u00e1o. Trong b\u1ed1i c\u1ea3nh \u0111\u00f4 th\u1ecb h\u00f3a \u0111ang di\u1ec5n ra m\u1ea1nh m\u1ebd t\u1ea1i c\u00e1c qu\u1ed1c gia \u0111ang ph\u00e1t tri\u1ec3n nh\u01b0 Vi\u1ec7t Nam, kh\u00f4ng gian \u0111\u00f4 th\u1ecb tr\u1edf th\u00e0nh [&#8230;]","protected":false},"author":2,"featured_media":530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong-ooh"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>T\u00c1C \u0110\u1ed8NG C\u1ee6A QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI \u0110\u1ebeN H\u00c0NH VI NG\u01af\u1edcI TI\u00caU D\u00d9NG TRONG B\u1ed0I C\u1ea2NH \u0110\u00d4 TH\u1eca H\u00d3A NHANH - GoldenWay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldenway.ai\/en\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00c1C \u0110\u1ed8NG C\u1ee6A QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI \u0110\u1ebeN H\u00c0NH VI NG\u01af\u1edcI TI\u00caU D\u00d9NG TRONG B\u1ed0I C\u1ea2NH \u0110\u00d4 TH\u1eca H\u00d3A NHANH\" \/>\n<meta property=\"og:description\" content=\"Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (Out-of-Home, vi\u1ebft t\u1eaft: OOH) l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng l\u00e2u \u0111\u1eddi v\u00e0 b\u1ec1n b\u1ec9 nh\u1ea5t trong l\u1ecbch s\u1eed ng\u00e0nh qu\u1ea3ng c\u00e1o. Trong b\u1ed1i c\u1ea3nh \u0111\u00f4 th\u1ecb h\u00f3a \u0111ang di\u1ec5n ra m\u1ea1nh m\u1ebd t\u1ea1i c\u00e1c qu\u1ed1c gia \u0111ang ph\u00e1t tri\u1ec3n nh\u01b0 Vi\u1ec7t Nam, kh\u00f4ng gian \u0111\u00f4 th\u1ecb tr\u1edf th\u00e0nh [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldenway.ai\/en\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\/\" \/>\n<meta property=\"og:site_name\" content=\"GoldenWay\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-07T14:35:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-07T14:35:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldenway.ai\/wp-content\/uploads\/2025\/07\/1-2048x1767-1-927x800.png\" \/>\n\t<meta property=\"og:image:width\" content=\"927\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/goldenway.ai\\\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/goldenway.ai\\\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/goldenway.ai\\\/#\\\/schema\\\/person\\\/37206d0b8d2cb92f711f92d574d1e708\"},\"headline\":\"T\u00c1C \u0110\u1ed8NG C\u1ee6A QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI \u0110\u1ebeN H\u00c0NH VI NG\u01af\u1edcI TI\u00caU D\u00d9NG TRONG B\u1ed0I C\u1ea2NH \u0110\u00d4 TH\u1eca H\u00d3A NHANH\",\"datePublished\":\"2025-07-07T14:35:17+00:00\",\"dateModified\":\"2025-07-07T14:35:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/goldenway.ai\\\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\\\/\"},\"wordCount\":1843,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/goldenway.ai\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/goldenway.ai\\\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/goldenway.ai\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/1-2048x1767-1.png\",\"articleSection\":[\"Thi\u0323 tr\u01b0\u01a1\u0300ng OOH\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/goldenway.ai\\\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/goldenway.ai\\\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\\\/\",\"url\":\"https:\\\/\\\/goldenway.ai\\\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\\\/\",\"name\":\"T\u00c1C \u0110\u1ed8NG C\u1ee6A QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI \u0110\u1ebeN H\u00c0NH VI NG\u01af\u1edcI TI\u00caU D\u00d9NG TRONG B\u1ed0I C\u1ea2NH \u0110\u00d4 TH\u1eca H\u00d3A NHANH - GoldenWay\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/goldenway.ai\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/goldenway.ai\\\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/goldenway.ai\\\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/goldenway.ai\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/1-2048x1767-1.png\",\"datePublished\":\"2025-07-07T14:35:17+00:00\",\"dateModified\":\"2025-07-07T14:35:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/goldenway.ai\\\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/goldenway.ai\\\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/goldenway.ai\\\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\\\/#primaryimage\",\"url\":\"https:\\\/\\\/goldenway.ai\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/1-2048x1767-1.png\",\"contentUrl\":\"https:\\\/\\\/goldenway.ai\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/1-2048x1767-1.png\",\"width\":2048,\"height\":1767},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/goldenway.ai\\\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Trang ch\u1ee7\",\"item\":\"https:\\\/\\\/goldenway.ai\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"T\u00c1C \u0110\u1ed8NG C\u1ee6A QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI \u0110\u1ebeN H\u00c0NH VI NG\u01af\u1edcI TI\u00caU D\u00d9NG TRONG B\u1ed0I C\u1ea2NH \u0110\u00d4 TH\u1eca H\u00d3A NHANH\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/goldenway.ai\\\/#website\",\"url\":\"https:\\\/\\\/goldenway.ai\\\/\",\"name\":\"GoldenWay\",\"description\":\"Ooh\",\"publisher\":{\"@id\":\"https:\\\/\\\/goldenway.ai\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/goldenway.ai\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/goldenway.ai\\\/#organization\",\"name\":\"GoldenWay\",\"url\":\"https:\\\/\\\/goldenway.ai\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/goldenway.ai\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/goldenway.ai\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/lOGO-1-1.png\",\"contentUrl\":\"https:\\\/\\\/goldenway.ai\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/lOGO-1-1.png\",\"width\":1210,\"height\":570,\"caption\":\"GoldenWay\"},\"image\":{\"@id\":\"https:\\\/\\\/goldenway.ai\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/goldenway.ai\\\/#\\\/schema\\\/person\\\/37206d0b8d2cb92f711f92d574d1e708\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/eab63ef85617101593f6cbcd9cacfda98e5a400f019965a3581eecda31e97d72?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/eab63ef85617101593f6cbcd9cacfda98e5a400f019965a3581eecda31e97d72?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/eab63ef85617101593f6cbcd9cacfda98e5a400f019965a3581eecda31e97d72?s=96&d=mm&r=g\",\"caption\":\"admin\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"T\u00c1C \u0110\u1ed8NG C\u1ee6A QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI \u0110\u1ebeN H\u00c0NH VI NG\u01af\u1edcI TI\u00caU D\u00d9NG TRONG B\u1ed0I C\u1ea2NH \u0110\u00d4 TH\u1eca H\u00d3A NHANH - GoldenWay","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/goldenway.ai\/en\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\/","og_locale":"en_US","og_type":"article","og_title":"T\u00c1C \u0110\u1ed8NG C\u1ee6A QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI \u0110\u1ebeN H\u00c0NH VI NG\u01af\u1edcI TI\u00caU D\u00d9NG TRONG B\u1ed0I C\u1ea2NH \u0110\u00d4 TH\u1eca H\u00d3A NHANH","og_description":"Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (Out-of-Home, vi\u1ebft t\u1eaft: OOH) l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng l\u00e2u \u0111\u1eddi v\u00e0 b\u1ec1n b\u1ec9 nh\u1ea5t trong l\u1ecbch s\u1eed ng\u00e0nh qu\u1ea3ng c\u00e1o. Trong b\u1ed1i c\u1ea3nh \u0111\u00f4 th\u1ecb h\u00f3a \u0111ang di\u1ec5n ra m\u1ea1nh m\u1ebd t\u1ea1i c\u00e1c qu\u1ed1c gia \u0111ang ph\u00e1t tri\u1ec3n nh\u01b0 Vi\u1ec7t Nam, kh\u00f4ng gian \u0111\u00f4 th\u1ecb tr\u1edf th\u00e0nh [...]","og_url":"https:\/\/goldenway.ai\/en\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\/","og_site_name":"GoldenWay","article_published_time":"2025-07-07T14:35:17+00:00","article_modified_time":"2025-07-07T14:35:19+00:00","og_image":[{"width":927,"height":800,"url":"https:\/\/goldenway.ai\/wp-content\/uploads\/2025\/07\/1-2048x1767-1-927x800.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/goldenway.ai\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\/#article","isPartOf":{"@id":"https:\/\/goldenway.ai\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\/"},"author":{"name":"admin","@id":"https:\/\/goldenway.ai\/#\/schema\/person\/37206d0b8d2cb92f711f92d574d1e708"},"headline":"T\u00c1C \u0110\u1ed8NG C\u1ee6A QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI \u0110\u1ebeN H\u00c0NH VI NG\u01af\u1edcI TI\u00caU D\u00d9NG TRONG B\u1ed0I C\u1ea2NH \u0110\u00d4 TH\u1eca H\u00d3A NHANH","datePublished":"2025-07-07T14:35:17+00:00","dateModified":"2025-07-07T14:35:19+00:00","mainEntityOfPage":{"@id":"https:\/\/goldenway.ai\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\/"},"wordCount":1843,"commentCount":0,"publisher":{"@id":"https:\/\/goldenway.ai\/#organization"},"image":{"@id":"https:\/\/goldenway.ai\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\/#primaryimage"},"thumbnailUrl":"https:\/\/goldenway.ai\/wp-content\/uploads\/2025\/07\/1-2048x1767-1.png","articleSection":["Thi\u0323 tr\u01b0\u01a1\u0300ng OOH"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/goldenway.ai\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/goldenway.ai\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\/","url":"https:\/\/goldenway.ai\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\/","name":"T\u00c1C \u0110\u1ed8NG C\u1ee6A QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI \u0110\u1ebeN H\u00c0NH VI NG\u01af\u1edcI TI\u00caU D\u00d9NG TRONG B\u1ed0I C\u1ea2NH \u0110\u00d4 TH\u1eca H\u00d3A NHANH - GoldenWay","isPartOf":{"@id":"https:\/\/goldenway.ai\/#website"},"primaryImageOfPage":{"@id":"https:\/\/goldenway.ai\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\/#primaryimage"},"image":{"@id":"https:\/\/goldenway.ai\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\/#primaryimage"},"thumbnailUrl":"https:\/\/goldenway.ai\/wp-content\/uploads\/2025\/07\/1-2048x1767-1.png","datePublished":"2025-07-07T14:35:17+00:00","dateModified":"2025-07-07T14:35:19+00:00","breadcrumb":{"@id":"https:\/\/goldenway.ai\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/goldenway.ai\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/goldenway.ai\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\/#primaryimage","url":"https:\/\/goldenway.ai\/wp-content\/uploads\/2025\/07\/1-2048x1767-1.png","contentUrl":"https:\/\/goldenway.ai\/wp-content\/uploads\/2025\/07\/1-2048x1767-1.png","width":2048,"height":1767},{"@type":"BreadcrumbList","@id":"https:\/\/goldenway.ai\/tac-dong-cua-quang-cao-ngoai-troi-den-hanh-vi-nguoi-tieu-dung-trong-boi-canh-do-thi-hoa-nhanh\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Trang ch\u1ee7","item":"https:\/\/goldenway.ai\/"},{"@type":"ListItem","position":2,"name":"T\u00c1C \u0110\u1ed8NG C\u1ee6A QU\u1ea2NG C\u00c1O NGO\u00c0I TR\u1edcI \u0110\u1ebeN H\u00c0NH VI NG\u01af\u1edcI TI\u00caU D\u00d9NG TRONG B\u1ed0I C\u1ea2NH \u0110\u00d4 TH\u1eca H\u00d3A NHANH"}]},{"@type":"WebSite","@id":"https:\/\/goldenway.ai\/#website","url":"https:\/\/goldenway.ai\/","name":"GoldenWay","description":"Ooh","publisher":{"@id":"https:\/\/goldenway.ai\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/goldenway.ai\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/goldenway.ai\/#organization","name":"GoldenWay","url":"https:\/\/goldenway.ai\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/goldenway.ai\/#\/schema\/logo\/image\/","url":"https:\/\/goldenway.ai\/wp-content\/uploads\/2025\/06\/lOGO-1-1.png","contentUrl":"https:\/\/goldenway.ai\/wp-content\/uploads\/2025\/06\/lOGO-1-1.png","width":1210,"height":570,"caption":"GoldenWay"},"image":{"@id":"https:\/\/goldenway.ai\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/goldenway.ai\/#\/schema\/person\/37206d0b8d2cb92f711f92d574d1e708","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/eab63ef85617101593f6cbcd9cacfda98e5a400f019965a3581eecda31e97d72?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/eab63ef85617101593f6cbcd9cacfda98e5a400f019965a3581eecda31e97d72?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eab63ef85617101593f6cbcd9cacfda98e5a400f019965a3581eecda31e97d72?s=96&d=mm&r=g","caption":"admin"}}]}},"_links":{"self":[{"href":"https:\/\/goldenway.ai\/en\/wp-json\/wp\/v2\/posts\/453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldenway.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goldenway.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goldenway.ai\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/goldenway.ai\/en\/wp-json\/wp\/v2\/comments?post=453"}],"version-history":[{"count":1,"href":"https:\/\/goldenway.ai\/en\/wp-json\/wp\/v2\/posts\/453\/revisions"}],"predecessor-version":[{"id":531,"href":"https:\/\/goldenway.ai\/en\/wp-json\/wp\/v2\/posts\/453\/revisions\/531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goldenway.ai\/en\/wp-json\/wp\/v2\/media\/530"}],"wp:attachment":[{"href":"https:\/\/goldenway.ai\/en\/wp-json\/wp\/v2\/media?parent=453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goldenway.ai\/en\/wp-json\/wp\/v2\/categories?post=453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goldenway.ai\/en\/wp-json\/wp\/v2\/tags?post=453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}