{"id":523,"date":"2025-07-07T14:05:48","date_gmt":"2025-07-07T14:05:48","guid":{"rendered":"https:\/\/goldenway.liveblog365.com\/?p=523"},"modified":"2025-07-07T14:05:51","modified_gmt":"2025-07-07T14:05:51","slug":"quang-cao-ooh-khong-con-don-doc-ky-nguyen-phoi-hop-da-kenh-dan-dinh-hinh-lai-hanh-trinh-nguoi-tieu-dung","status":"publish","type":"post","link":"https:\/\/goldenway.ai\/en\/quang-cao-ooh-khong-con-don-doc-ky-nguyen-phoi-hop-da-kenh-dan-dinh-hinh-lai-hanh-trinh-nguoi-tieu-dung\/","title":{"rendered":"QU\u1ea2NG C\u00c1O OOH KH\u00d4NG C\u00d2N \u0110\u01a0N \u0110\u1ed8C: K\u1ef6 NGUY\u00caN PH\u1ed0I H\u1ee2P \u0110A K\u00caNH \u0110\u00c0N \u0110\u1ecaNH H\u00ccNH L\u1ea0I H\u00c0NH TR\u00ccNH NG\u01af\u1edcI TI\u00caU D\u00d9NG"},"content":{"rendered":"<p><strong>M\u1edf \u0111\u1ea7u<\/strong><\/p>\n\n\n\n<p>Trong k\u1ef7 nguy\u00ean truy\u1ec1n th\u00f4ng s\u1ed1, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n ti\u1ebfp c\u1eadn th\u00f4ng tin m\u1ed9t c\u00e1ch tuy\u1ebfn t\u00ednh. Thay v\u00e0o \u0111\u00f3, h\u00e0nh vi ti\u1ebfp nh\u1eadn n\u1ed9i dung tr\u1edf n\u00ean ph\u00e2n m\u1ea3nh v\u00e0 phi tuy\u1ebfn t\u00ednh \u2013 h\u1ecd c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y m\u1ed9t h\u00ecnh \u1ea3nh tr\u00ean ph\u1ed1, tra c\u1ee9u th\u00f4ng tin tr\u00ean \u0111i\u1ec7n tho\u1ea1i, r\u1ed3i \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm sau khi th\u1ea5y review t\u1eeb m\u1ed9t KOL. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra th\u00e1ch th\u1ee9c l\u1edbn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c x\u00e2y d\u1ef1ng h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng nh\u1ea5t qu\u00e1n v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/goldsungroup.com.vn\/wp-content\/uploads\/2025\/06\/1PO02904.jpg\" alt=\"\" class=\"wp-image-11146\"\/><\/figure>\n\n\n\n<p><em>C\u1ee5m Pano m\u1edbi nh\u1ea5t c\u1ee7a Goldsun Media d\u1eabn v\u00e0o nh\u00e0 ga T3, T\u00e2n S\u01a1n Nh\u1ea5t&nbsp;<\/em><\/p>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (Out-of-Home \u2013 OOH), v\u1ed1n b\u1ecb xem l\u00e0 \u201ck\u00eanh truy\u1ec1n th\u1ed1ng\u201d, \u0111ang t\u00e1i \u0111\u1ecbnh v\u1ecb m\u00ecnh nh\u01b0 m\u1ed9t \u201c\u0111i\u1ec3m ch\u1ea1m chi\u1ebfn l\u01b0\u1ee3c\u201d trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111a k\u00eanh. B\u00e0i vi\u1ebft ph\u00e2n t\u00edch vai tr\u00f2 c\u1ee7a OOH trong vi\u1ec7c ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c, d\u1ef1a tr\u00ean c\u00e1c s\u1ed1 li\u1ec7u nghi\u00ean c\u1ee9u v\u00e0 case study c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p><strong>OOH kh\u00f4ng c\u00f2n l\u00e0 k\u00eanh \u0111\u01a1n l\u1ebb<\/strong><\/p>\n\n\n\n<p>M\u1ed9t th\u1eddi, OOH b\u1ecb gi\u1edbi h\u1ea1n trong vai tr\u00f2 \u201cbi\u1ec3n th\u01b0\u01a1ng hi\u1ec7u\u201d, mang t\u00ednh hi\u1ec3n th\u1ecb thu\u1ea7n t\u00fay. Tuy nhi\u00ean, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1 \u2013 \u0111\u1eb7c bi\u1ec7t l\u00e0 m\u00e0n h\u00ecnh LED, m\u00e3 \u1ece, d\u1eef li\u1ec7u \u0111\u1ecbnh v\u1ecb v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u2013 OOH ng\u00e0y nay c\u00f3 th\u1ec3 \u201ck\u1ebft n\u1ed1i\u201d v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c \u0111\u1ec3 t\u1ea1o th\u00e0nh chu\u1ed7i t\u01b0\u01a1ng t\u00e1c li\u00ean t\u1ee5c. OOH kh\u00f4ng c\u00f2n \u0111\u01a1n \u0111\u1ed9c, m\u00e0 tr\u1eddi th\u00e0nh \u201cm\u1ed3i ch\u00e2m\u201d cho h\u00e0nh vi t\u00ecm ki\u1ebfm, t\u01b0\u01a1ng t\u00e1c s\u1ed1 v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/goldsungroup.com.vn\/wp-content\/uploads\/2025\/06\/67d57b626c77cf299666106.jpg\" alt=\"\" class=\"wp-image-11145\"\/><\/figure>\n\n\n\n<p><em>Qu\u1ea3ng c\u00e1o bia Budweiser \u0111\u01b0a m\u00e3 QR code tr\u00ean m\u00e0n LED \u0111\u1ec3 ng\u01b0\u1eddi xem qu\u00e9t m\u00e3 nh\u1eadn qu\u00e0 ngay tr\u00ean Ph\u1ed1 \u0111i b\u1ed9 Nguy\u1ec5n Hu\u1ec7<\/em><\/p>\n\n\n\n<p>B\u00e1o c\u00e1o n\u0103m 2024 c\u1ee7a Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o Ngo\u00e0i Tr\u1eddi Hoa K\u1ef3 (OAAA) ch\u1ec9 ra r\u1eb1ng:<\/p>\n\n\n\n<p>\u201c78% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ed9t qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi trong v\u00f2ng 60 ng\u00e0y qua, trong \u0111\u00f3 44% \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm th\u00eam th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 tr\u00ean m\u1ea1ng.\u201d<\/p>\n\n\n\n<p><strong>Hi\u1ec7u qu\u1ea3 t\u0103ng khi OOH \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p trong chi\u1ebfn d\u1ecbch \u0111a k\u00eanh<\/strong><\/p>\n\n\n\n<p>M\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb Analytics Partner (tr\u00edch d\u1eabn b\u01a1i WARC) cho th\u1ea5y r\u1eb1ng khi OOH \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p c\u00f9ng c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nh\u01b0 TV v\u00e0 Digital, ROI (Return on Investment) trung b\u00ecnh c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch t\u0103ng 27% so v\u1edbi khi s\u1eed d\u1ee5ng TV \u0111\u01a1n l\u1ebb. \u0110i\u1ec1u n\u00e0y l\u00e0 do OOH c\u00f3 kh\u1ea3 n\u0103ng \u2018neo h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u\u201d t\u1ea1i c\u00e1c kh\u00f4ng gian v\u1eadt l\u00fd \u2013 \u0111i\u1ec1u m\u00e0 c\u00e1c k\u00eanh digital kh\u00f3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi d\u00f9ng d\u1ec5 b\u1ecf qua qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/goldsungroup.com.vn\/wp-content\/uploads\/2025\/06\/screenshot_1749031049.png\" alt=\"\" class=\"wp-image-11147\"\/><\/figure>\n\n\n\n<p><em>T\u1ef1a game Valorant k\u00eau g\u1ecdi ng\u01b0\u1eddi h\u00e2m m\u1ed9 tr\u00ean k\u00eanh Fanpage t\u1edbi m\u00e0n LED Sunwah \u0111\u1ec3 check-in m\u1eebng sinh nh\u1eadt&nbsp;<\/em><\/p>\n\n\n\n<p>H\u01a1n n\u1eefa, khi k\u1ebft h\u1ee3p OOH v\u1edbi mobile advertising ho\u1eb7c social media, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 retarget ng\u01b0\u1eddi ti\u00eau d\u00f9ng ngay sau khi ti\u1ebfp x\u00fac v\u1edbi qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi. M\u1ed9t b\u00e1o c\u00e1o t\u1eeb IAB (2023) cho th\u1ea5y c\u00e1c chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng OOH k\u00e8m retargeting tr\u00ean mobile gi\u00fap t\u0103ng 46% l\u01b0\u1ee3t gh\u00e9 th\u0103m c\u1eeda h\u00e0ng v\u00e0 69% t\u01b0\u01a1ng t\u00e1c tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n\n\n\n<p><strong>Tr\u01b0\u1eddng h\u1ee3p \u0111i\u1ec3n h\u00ecnh: Samsung Galaxy t\u1ea1i Vi\u1ec7t Nam<\/strong><\/p>\n\n\n\n<p>T\u1ea1i Vi\u1ec7t Nam, m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 Samsung Galaxy AI tr\u00ean m\u00e0n LED s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 hi\u1ec3n th\u1ecb P4 t\u1ed1t nh\u1ea5t \u2013 t\u00f2a nh\u00e0 Sunwah s\u1ea3n ph\u1ea9m thu\u1ed9c Goldsun Media. N\u1ed9i dung 3D g\u00e2y \u1ea5n t\u01b0\u1ee3ng th\u1ecb gi\u00e1c m\u1ea1nh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.&nbsp;<\/p>\n\n\n\n<p>Tr\u00ecnh ch\u01a1i Video<video width=\"720\" height=\"1280\" preload=\"metadata\" src=\"https:\/\/goldsungroup.com.vn\/wp-content\/uploads\/2025\/06\/AQNoBYQDHQWEwMnolzK9YfLqrGdAwi3A6wRlpVxH5DLviFRXNCSRgKTKmM1ZDKnG1hVHAJhxlanmz6643RrJHtcC.mp4?_=1\"><\/video><\/p>\n\n\n\n<p>00:00<\/p>\n\n\n\n<p>00:28<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.facebook.com\/share\/r\/16kNLSmKWr\n<\/div><\/figure>\n\n\n\n<p><em>Qu\u1ea3ng c\u00e1o 3D c\u1ee7a Samsung tr\u00ean m\u00e0n LED Sunwah, Ph\u1ed1 \u0111i b\u1ed9 Nguy\u1ec5n Hu\u1ec7, TP.HCM<\/em><\/p>\n\n\n\n<p>Ch\u1ec9 trong ba ng\u00e0y \u0111\u1ea7u, t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t xem video \u0111\u00e3 v\u01b0\u1ee3t 2 ngh\u00ecn, v\u1edbi h\u00e0ng tr\u0103m b\u00ecnh lu\u1eadn khen ng\u1ee3i hi\u1ec7u \u1ee9ng s\u00e1ng t\u1ea1o. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y kh\u1ea3 n\u0103ng k\u00edch ho\u1ea1t earned media c\u1ee7a qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi khi k\u1ebft h\u1ee3p v\u1edbi k\u00eanh social.<\/p>\n\n\n\n<p><strong>K\u1ebft lu\u1eadn<\/strong><\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t k\u00eanh \u0111\u1ed9c l\u1eadp b\u1ecb \u0111\u1ed9ng, m\u00e0 \u0111ang tr\u1edf th\u00e0nh m\u1eaft x\u00edch chi\u1ebfn l\u01b0\u1ee3c trong chu\u1ed7i t\u01b0\u01a1ng t\u00e1c th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c ph\u1ed1i h\u1ee3p OOH v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng digital, mobile, m\u1ea1ng x\u00e3 h\u1ed9i\u2026 kh\u00f4ng ch\u1ec9 t\u0103ng hi\u1ec7u qu\u1ea3 nh\u1eadn di\u1ec7n m\u00e0 c\u00f2n thucs \u0111\u1ea9y h\u00e0nh vi t\u00ecm ki\u1ebfm, t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh h\u00e0nh vi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng ph\u00e2n m\u1ea3nh, vi\u1ec7c x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p l\u00e0 \u0111i\u1ec1u t\u1ea5t y\u00eau. V\u00e0 OOH, v\u1edbi s\u1ef1 hi\u1ec7n di\u1ec7n v\u1eadt l\u00fd m\u1ea1nh m\u1ebd, ch\u00ednh l\u00e0 \u201cm\u1ecf neo\u201d gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee9ng v\u1eefng gi\u1eefa d\u00f2ng ch\u1ea3y s\u1ed1 h\u00f3a.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>M\u1edf \u0111\u1ea7u Trong k\u1ef7 nguy\u00ean truy\u1ec1n th\u00f4ng s\u1ed1, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n ti\u1ebfp c\u1eadn th\u00f4ng tin m\u1ed9t c\u00e1ch tuy\u1ebfn t\u00ednh. Thay v\u00e0o \u0111\u00f3, h\u00e0nh vi ti\u1ebfp nh\u1eadn n\u1ed9i dung tr\u1edf n\u00ean ph\u00e2n m\u1ea3nh v\u00e0 phi tuy\u1ebfn t\u00ednh \u2013 h\u1ecd c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y m\u1ed9t h\u00ecnh \u1ea3nh tr\u00ean ph\u1ed1, tra c\u1ee9u th\u00f4ng tin tr\u00ean \u0111i\u1ec7n [&#8230;]","protected":false},"author":2,"featured_media":524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong-ooh"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>QU\u1ea2NG C\u00c1O OOH KH\u00d4NG C\u00d2N \u0110\u01a0N \u0110\u1ed8C: K\u1ef6 NGUY\u00caN PH\u1ed0I H\u1ee2P \u0110A K\u00caNH \u0110\u00c0N \u0110\u1ecaNH H\u00ccNH L\u1ea0I H\u00c0NH TR\u00ccNH NG\u01af\u1edcI TI\u00caU D\u00d9NG - GoldenWay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldenway.ai\/en\/quang-cao-ooh-khong-con-don-doc-ky-nguyen-phoi-hop-da-kenh-dan-dinh-hinh-lai-hanh-trinh-nguoi-tieu-dung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QU\u1ea2NG C\u00c1O OOH KH\u00d4NG C\u00d2N \u0110\u01a0N \u0110\u1ed8C: K\u1ef6 NGUY\u00caN PH\u1ed0I H\u1ee2P \u0110A K\u00caNH \u0110\u00c0N \u0110\u1ecaNH H\u00ccNH L\u1ea0I H\u00c0NH TR\u00ccNH NG\u01af\u1edcI TI\u00caU D\u00d9NG\" \/>\n<meta property=\"og:description\" content=\"M\u1edf \u0111\u1ea7u Trong k\u1ef7 nguy\u00ean truy\u1ec1n th\u00f4ng s\u1ed1, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n ti\u1ebfp c\u1eadn th\u00f4ng tin m\u1ed9t c\u00e1ch tuy\u1ebfn t\u00ednh. 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